We recently returned from sunny San Diego where we attended the largest social media conference in the world – Social Media Marketing World #SMMW17 presented by Social Media Examiner. We’ve brought back some great highlights and insights and will be diving deeper into tactics and strategies during a Facebook Live on The DeBerry Group page on Wednesday, April 5, at 4:30 p.m. (CT). Tune in live or submit questions in advance to firstname.lastname@example.org.
Here are a few of our top takeaways:
Quality over Quantity
The solution to a winning social media strategy is no longer more content – it’s BETTER content. Connecting with your precious audience with compelling storytelling will always beat the “more is more” approach. Gone are the days of posting three, four and five times a day in the hopes of beating the Facebook algorithm. Ever wonder why the video of the dad braiding his daughter’s hair or the toddler laughing like crazy catches on like wildfire? It’s a real moment that’s relatable. Quality content will always win, no matter what time of day you post.
Video Reigns Supreme
From Facebook Live to Periscope, YouTube, Instagram Stories, native video uploads, and everything in-between – video reigns supreme and should be a focus of your content strategy. Rather than posting a photo album from your event, think about how the opportunity lends itself to video. Can you highlight an interesting step-by-step process in your Instagram Story? How about a behind-the-scenes interview via Facebook Live with a key speaker at your press conference? Keep video in mind at all times, and you’ll experience increased engagement and visibility.
Facebook Advertising is a Must
Of the 70 million Facebook pages, fewer than seven percent are using Facebook advertising. Thanks to the ever-evolving Facebook algorithm, those who don’t advertise just aren’t being seen. Facebook is one of the most effective and cost efficient advertising avenues to reach your target audience in a compelling way. The targeting and re-targeting options are endless, and for marketers and our clients – a strategic social media advertising plan + quality content = tremendous success.
“Content is King, but Engagement is Queen, and she rules the house.”
One of the leading Facebook gurus, Mari Smith, said this in her session, and it stuck with us. The statement highlighted the importance of strong community management across all social media platforms. It’s not enough to post great content, you need someone ready to engage with your audience to amplify reach, brand affinity, and awareness, and most importantly to keep your online interactions authentic. Focusing on quality engagement with your audience will help keep social media “social,” as it was intended.